Bad Public Image? #Greenwash your packaging.
Bridging the conversation between sustainable business strategies and corporate communications
The thoughts and observations of an expert in creating & implementing global brand management strategies designed to communicate the unique value of Corporate Responsibility (CR) and sustainability initiatives for companies.
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consumer awareness
Infographic: Which Impacts the Environment More? (Nantucket Windfarm vs. Gulf Oil Spill)
via fastcodesign.com
"We're not even half through 2010 and already we have had the chance to witness two environmental events for the books--the ever-growing oil spill in the Gulf and the approval of the first offshore wind farm in the U.S. Both the oil spill and Cape Wind will leave lasting impacts on the Gulf of Mexico and Cape Cod, respectively. But make no mistake. The negative impact of the toxic oil spill outweighs that of our biggest, latest, best effort at a sustainable energy project."
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When It Comes to Saving Energy, Consumers Dream of the Impossible.
When it comes to reducing reliance on fossil fuels and addressing energy challenges it appears that worldwide consumers want it easy. I’m not certain if it’s our age of sound bites that leads consumers to think that when it comes to reducing energy consumption, it's someone else's problem.
A new study by Accenture shows that 85% of global customers believe more government intervention in the energy market is the solution. The online study, titled “The New Energy World, A Consumer Perspective”, tried to cover a lot of territory polling 9,005 consumers from 22 countries.
When it comes to energy, climate change, and efforts to address them there is a lack of awareness of personal responsibility. Although 90 percent voiced great concern over increasing energy costs, only one-third of the respondents think that reduction in energy use is the answer. (Are you kidding me!)
Technology alone will not solve energy crisis. Many of the today’s advances cannot be fully deployed due to the high cost and limited infrastructure.
What can we do today?
Governments and energy companies will have to find creative ways to transform consumer habits and improve energy efficiency.
Whatever happened to personal responsibility?
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