Interactive infographic: Consumer perception vs environmental realities
New Scientist's exclusive investigation reveals that there can be a massive gulf between how green the public believes a company to be and how green it actually is. You can explore the differences for yourself with their interactive graphic (http://bit.ly/9wli3V) : choose a sector from the list at the top or click one of the dots to get started.
"The graphic is based on the companies' Earthsense and Trucost scores. Earthsense asked 30,000 US consumers to rate companies' and products' greenness on a scale of 1 to 10 in a 2008 survey. A company's Trucost score is the estimated cost of its environmental impact under a "polluter pays" system, as a percentage of its annual revenue."
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