Bad Public Image? #Greenwash your packaging.
Bridging the conversation between sustainable business strategies and corporate communications
The thoughts and observations of an expert in creating & implementing global brand management strategies designed to communicate the unique value of Corporate Responsibility (CR) and sustainability initiatives for companies.
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Infographic: The Gulf of Mexico Oil Spill Will Be Bigger Than Valdez in 40 Days | Fast Company
via fastcompany.com
"Here's an infographic detailing the main points of the current oil spill crisis, caused by a BP oil rig in the Gulf of Mexico that exploded and sank, killing 11 workers aboard.
As you'll see, the graphs illustrate all the main points of the story, including the rate of the spill and the number of ships being deployed to fight it.
But the most alarming stat is at the bottom of this graphic, which comes courtesy of GDS Digital. If the oil well causing the spill isn't plugged in 50 days, it will overtake Exxon Valdez as the largest oil spill in U.S. history. What the graphic doesn't mention is that the oil rig causing the spill originally sank on April 23rd--meaning that we're already 10 days in, while capping the well might take up to 90 days. Not to mention what happens if the well-head goes completely belly up--in that case, the spillage rate will increase many fold. "
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Infographic: 6 Ways to Lower Your Carbon Emissions
via fastcompany.com
"Reducing your carbon footprint can often seem like an impossible task for any one person. What can you possibly do to fight such an amorphous, all-encompassing problem? Plenty, actually, as this infographic by GOOD magazine, MCAD Designworks, and Brighter Planet shows.
It shows, in detail, the yearly carbon emissions that result from electricity and natural gas, organized by region across the U.S. And it also shows that city dwellers, on average, produce 21,400 pounds of carbon per year, while those in rural areas produce 27,200--a whopping 27% difference. But you can actually save upwards of 6,000 pounds--or more--simply by taking six basic steps: by washing your clothes with cold water, using low-flow shower heads, and air-drying your dishes in the dishwasher, among other things. Who knew the impact could be so large? "
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What does it mean to fish (and eat) responsibly?
via awesome.good.is
After years of irresponsible fishing, there just aren't that many fish in the sea anymore. The journal Science published a four-year study in November 2006, which predicted that, at prevailing trends, the world would run out of wild-caught seafood in 2048.
"If we are going to help save the world's fish populations while continuing to eat fish (which you should, it is really good for you), we have to eat the right fish."
This guide (based on the Monterey Bay Aquarium's Seafood Watch List)is a helpful tool to inform you which types of fish and fishing you should support to keep our fish populations healthy.
Read more: http://www.good.is/post/transparency-which-fish-to-eat/#ixzz0jtGbTSnI
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When It Comes to Saving Energy, Consumers Dream of the Impossible.
When it comes to reducing reliance on fossil fuels and addressing energy challenges it appears that worldwide consumers want it easy. I’m not certain if it’s our age of sound bites that leads consumers to think that when it comes to reducing energy consumption, it's someone else's problem.
A new study by Accenture shows that 85% of global customers believe more government intervention in the energy market is the solution. The online study, titled “The New Energy World, A Consumer Perspective”, tried to cover a lot of territory polling 9,005 consumers from 22 countries.
When it comes to energy, climate change, and efforts to address them there is a lack of awareness of personal responsibility. Although 90 percent voiced great concern over increasing energy costs, only one-third of the respondents think that reduction in energy use is the answer. (Are you kidding me!)
Technology alone will not solve energy crisis. Many of the today’s advances cannot be fully deployed due to the high cost and limited infrastructure.
What can we do today?
Governments and energy companies will have to find creative ways to transform consumer habits and improve energy efficiency.
Whatever happened to personal responsibility?
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