Michael Sater

Bridging the conversation between sustainable business strategies and corporate communications 
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Motivated to Enter Starbucks & Betacup's Coffee-Cup Redesign Contest

Though I have a great deal of experience with sustainability, until I saw this video, I was unaware that not only are coffee cups not recyclable and 58 billion get tossed every year in North America.

This reminds me of McDonald's conversion from styrofoam clamshell containers to paper and I wonder, if Starbucks serves all of its coffee in re-usable or recyclable coffee cups... will Dunkin' Donuts and others follow?

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